From tribes to startups, where does the future of food go?

The fact that the food sector has had to innovate almost by force is a fact. In a short time, several trends have taken hold of the market, generating the so-called ‘tribes’ of consumers, a segmented client who looks for very specific products on the shelves.

This was pointed out on the first day of Ftalks’19, the event organized by KM Zero and Cámara Valencia on innovation and the future of food and was held in Marina de Empresas. Beatriz Romanos, director of TechFood Magazine, pointed to the 16.9 billion investment made worldwide in the sector, in processes ranging from field to garbage.

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