Growing in such a global market is possible with digitisation and adaptation

The fifth edition of the Be International forum became one of the last events of this 2020 marked by the pandemic caused by the Covid-19. This Be International, organized by LAS PROVINCIAS, with the support of Valencia City Council from the Area of innovative development of economic sectors and employment, Valencia Chamber of Commerce and the Port Authority of Valencia, had as its main focus the export capacity of Spanish companies in general and Valencian companies in particular and the importance of digitization in a social moment like the one we are currently experiencing. Under the title ‘Digitalisation, the key to global markets in times of uncertainty’, the following people attended the Las Provincias Conference: Manuel J. García, head of Business Intelligence at the Valencia Port Authority; Laura Olcina, managing director of ITI (Instituto Tecnológico de Informática) and member of the Valencia Tech City Platform; José Roselló, general manager of Don Hierro; Carlos López Blanco, president of the Digital Economy Commission of the International Chamber of Commerce; and José Vicente Morata, president of Cámara Valencia. The event was attended, telematically, by the Minister of Industry, Trade and Tourism, Reyes Maroto, who opened the event, and Borja San Juan Roca, Councillor for Finance of Valencia City Council, who put the finishing touches to the event.

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